Projekti / naročniki / delo / reference

STRATKOM
Franci Zavrl in
dr. Dejan Verčič

Stratkom

Mercator

z največjim trgovcem že 15 let (pa razložim kaj sem delal v raznih obdobjih za Mercator)

Mercator

z največjim trgovcem že 15 let (pa razložim kaj sem delal v raznih obdobjih za Mercator)

Mercator

z največjim trgovcem že 15 let (pa razložim kaj sem delal v raznih obdobjih za Mercator)

Mercator

z največjim trgovcem že 15 let (pa razložim kaj sem delal v raznih obdobjih za Mercator)

Franci Zavrl in dr. Dejan Verčič

Mercator

z največjim trgovcem že 15 let (pa razložim kaj sem delal v raznih obdobjih za Mercator)

Mercator

z največjim trgovcem že 15 let (pa razložim kaj sem delal v raznih obdobjih za Mercator)

Mercator

z največjim trgovcem že 15 let (pa razložim kaj sem delal v raznih obdobjih za Mercator)

Mercator

z največjim trgovcem že 15 let (pa razložim kaj sem delal v raznih obdobjih za Mercator)

Strategic communication group

Stratkom is an elite group of experienced professionals working on all aspects of strategic communication: establishment and management of relationships with key stakeholders, crisis communication, conducting communication campaigns, as well as issues management and sense-making processes.

Key members of the group have more than twenty-five years of practical experience, teaching and training management teams in diverse organizations, from companies to governments and NGOs. We combine knowledge, experience and commitment, at the same time as nurturing new experts for the future.

Sense-making

We listen and explore in order to understand and predict. In the midst of chaos, we look for order and meanings that allow our clients to thrive in the volatile, uncertain, complex and ambiguous (VUCA) world.

Through communication we encourage change, be it growth and development, re-engineering, mergers and acquisitions.

  • We co-create visions, missions, and communication strategies
  • We co-produce messages and messaging strategies
  • We establish systems to monitor social and media environments
  • We assess the quality of communication, and benchmark it against the best
  • We develop processes of learning that improve communication and operations

Networking

People and organizations live and work in networks. Borders in our heads, between colleagues, organizations and their environments, states, and others, all obstruct the free flow of ideas, people, services, products and capital that enables growth and progress.

Through communication we connect those interested in finding mutual benefits within  a country as well as beyond its borders. We cooperate with the best groups in our field across the entire world.

  • We connect stakeholders in order to facilitate social processes, alleviate conflicts and accelerate co-operation
  • Specifically, we enable entry into Slovenia as well as expanding beyond its borders
  • With many years of experience in multiple sectors and numerous countries, we stimulate interdisciplinary and transnational alliances and consolidations
  • We make it simple to connect the right people, both in civil society and in business, as well as in politics
  • We create maps of stakeholders and their reciprocal influences

Influence

Strategic communication is purposeful and planned communication for achieving organizational goals and objectives. Stratkom helps its clients to sensitively influence their environments and to withstand unwanted influences from elsewhere.

There is no influence without communication, and the aim of strategic communication is to make changes in target groups, and to make them follow desired directions.

  • Creating, adjusting, and strengthening certain beliefs, attitudes, and behaviours
  • Enabling and stimulating commitment between diverse stakeholders (employees, suppliers, regulators, buyers ...)
  • Public advocacy and the mobilization of allied associations
  • Issues scanning and management
  • Crisis communication and sustainable development

Franci Zavrl, partner and managing director

Franci Zavrl has more than 25 years of experience in journalism, public relations, and marketing. As a consultant he works with some of the leading businesses in the region. Franci specializes primarily in public relations and corporate communication.

 

Team Stratkom

mag. Melita Joželj,
associate director

Melita Joželj has more than fifteen years of experience in the field of public relations. As a consultant for corporate communication she works with large business both in Slovenia and abroad. She specializes mostly in media relations, crisis communication and corporate communication.

Petar Damjanić,
head of projects

Petar Damjanić has many years of experience in the fields of journalism, public relations, clipping and media analysis. He specializes primarily in media management.

Strategic communication group

 

Stratkom is an elite group of experienced professionals working on all aspects of strategic communication: establishment and management of relationships with key stakeholders, crisis communication, conducting communication campaigns, as well as issues management and sense-making processes.

Sense-making

We listen and explore in order to understand and predict. In the midst of chaos, we look for order and meanings that allow our clients to thrive in the volatile, uncertain, complex and ambiguous (VUCA) world.

Networking

People and organizations live and work in networks. Borders in our heads, between colleagues, organizations and their environments, states, and others, all obstruct the free flow of ideas, people, services, products and capital that enables growth and progress.

Influence

Strategic communication is purposeful and planned communication for achieving organizational goals and objectives. Stratkom helps its clients to sensitively influence their environments and to withstand unwanted influences from elsewhere.

References

Stratkom's key professionals have worked with many of Slovenia's largest businesses (Krka, Lek, Mercator, NLB, Petrol, SKB Bank, Triglav Insurance ...), international corporations (Novartis, Microsoft), presidents of countries and governments, ministers, ministries and organizations across six countries, international organizations (EU Commission, World Bank, UNDP) as well as with non-profit NGOs.
 

Knowledge

 

Stratkom's professionals took part in the birth of contemporary strategic communication in Slovenia and in Europe. Before founding Stratkom, they were the creators of Slovenia's largest agencies in the fields of digital communication, clipping and media analysis, corporate publishing, media planning and buying, public relations and advertising. Together they have written eight books and hundreds of articles.

knjige

Leadership

 

Franci Zavrl, partner and managing director

Franci Zavrl has more than twenty-five years of experience in the fields of journalism, public relations, and marketing. As a consultant he works with some of the leading business in the region. He specializes primarily in public relations and corporate communication.

Dejan Verčič, partner and knowledge director

Dr. Dejan Verčič has more than twenty-five years of experience in the field of communication research and consulting. He is also a professor and head of the Center for Marketing and Public Relations at the Faculty of Social Sciences in Ljubljana.